How communicators can get ready for artificial intelligence

With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.

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Chalk it up to the hype surrounding features such as “Blade Runner” or “Mr. Robot,” but it seems American consumers stand ready to embrace artificial intelligence.

In the U.S., 45 percent of adults describe their feelings towards artificial intelligence as “interested,” per a new study, “Sex, Lies and AI: How Americans Feel About Artificial Intelligence and What Marketers Need to Know” released by SYZYGY this past October.

Their interest makes sense, as many of us already interact with AI through chatbots and virtual assistants such as Siri and Alexa.

However, it’s not all smooth sailing ahead for AI.

“Fear” is an emotion cited by many respondents.

Around 43 percent of the public thinks AI could pose a threat to long-term human survival. Many people are simply confused by AI and are having trouble sorting through the benefits and potential drawbacks.

That’s driving a near-unanimous outcry (96 percent) for the public to gain a better understanding.

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