How every communicator can deliver authentic, powerful messaging that resonates

Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.

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The main factor that determines whether communication fails or succeeds often boils down to trust.

Does your audience trust you? If they do, they’ll listen to what you have to say.

Do your execs trust you? If they do, they’ll seek you out as an advisor and share candid thoughts instead of giving you surface-level drivel.

To help you reach new heights of trust and authenticity in your messaging, a heavy-hitting panel of experts shared communication wisdom at Ragan’s Speechwriting & Public Affairs virtual conference on Thursday, March 4. Here are some top takeaways shared by the speakers:

Distilling complex policy into bite-size takeaways

According to Stephen Krupin, who served under President Obama, speechwriters must be interpreters and translators. Whatever subject matter you’re covering, trace policy back to human impact and lived experience. “Take the policy out of its vacuum,” he says, and “connect the issue to a larger narrative and story.”

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