Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
The co-founder of Speechwriters of Color shares his tips to ensure your speech reflects the diversity of your audience.
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Here are some options you can use in their place.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Eliminate tautologies from your copy; your readers will thank you.
Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
