Farahnaz Mohammed
Copywriters, are you committing these 7 deadly sins?
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
Speechwriting
Beki Winchel
CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Amanda Athuraliya
6 simple steps to craft a great speech
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Laura Hale Brockway
21 words gaining notoriety under the #mispronounced hashtag
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
Beki Winchel
Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words
Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.
Rob Reinalda
How to grab readers with a compelling opening line
Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
Russell Working
Strunk and White: Parentheses and misused phrases
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Rob Cottingham
Why and how you should get to know your audience before a speech
Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in striking the right ton with employees, Starbucks’ apology, Bleacher report’s Twitter mistake, data on consumers’ social media preferences and more.
Robby Brumberg
A selection of adjectives you can probably delete
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.
Brendan Gannon
30 jobs in the PR and marketing world
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.
Russell Working
4 ways to electrify speeches through storytelling
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
