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We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.
To engage your audience, answer their queries and get real-time input on your presentation, offer a question-and-answer session near—not after—the end of your talk. Here’s what to do.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
As the Democratic Party heads into a blockbuster day of primaries, one PR truth has been at the root of the top candidates’ success: long-term relationships carry a lot of weight.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Eliminate tautologies from your copy; your readers will thank you.
Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.
Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.
Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.
Implementing pace, power, pitch and pause will add vim and vigor to your presentation, stoking audience interest in your subject matter, and in you.
