Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.
Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message.
Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.
Is your love of writing on the ropes? Here are some fun ways to boost your skills.
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Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.
Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.
Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
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Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
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Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
