Speechwriting

Sally Ann O'Dowd

Setting and sharing the stage: President Biden strives to unite

Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.

Joe McLeod

5 PR takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

Ragan Insider | Ted Kitterman

Biden offers vision of unity in first address as president

PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.

Toni Harrison

5 racially offensive phrases PR pros must delete from their vocabulary

Here are some options you can use in their place.

Ted Kitterman

Takeaways from Marriott’s emotional CEO video

The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.

Ragan Insider | Laura Hale Brockway

34 redundant, repetitive, and superfluous phrases

Eliminate tautologies from your copy; your readers will thank you.

Dana Sitar

5 useless words you can almost always delete

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’

Kim Clark

How businesses can address and remedy systemic social injustices

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.

Jordan Brueckner

Public speaking lessons from Dr. Martin Luther King Jr.

One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.

Paul Napper & Anthony Rao

5 proven strategies for making better decisions in stressful moments

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.

Beki Winchel

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.

Beki Winchel

Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection

Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.

Robby Brumberg