How important is YouTube for brand marketing in 2020?

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly.

YouTube has grown explosively over the years. It is the most used video platform in the world with over 2 billion monthly active users, a number continues to grow with each passing year.

Net advertising revenues have grown to unprecedented levels:

Source

In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook). This means you have the ability to reach a worldwide audience of billions of active users.

Is YouTube too saturated to start a channel in 2020?

There are tens of millions of content creators on YouTube, which may lead some to believe that it’s too late, or that it’s not worth it to create your own channel at this point.

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site.

Here are a few reasons why your brand needs a YouTube channel:

1. Build an email list.