How influencer marketing is helping the public fight COVID-19
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns.
Now is a critical point in time for brands to be agile, make necessary tweaks to their plans and use the power of trusted influencers for good.
There are many benefits to leaning into influencer marketing to fight this pandemic, but it really boils down to our duty of care as marketers and collective responsibility as global citizens in times of crisis. Sure, there are plenty of internal reasons to put resources behind COVID-19 campaigns: It will strengthen your influencer relationships, humanize your brand and build long-term equity.
Most important, it can literally save lives. Sounds like a dramatic statement, but it’s true.
Here are five tips to help brands and influencers develop effective COVID-19 content:
1. Don’t reinvent the wheel if you don’t have to.
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