How Intel’s Erica Pereira Kubr forecasts PR’s future

With so much changing in the industry, it can be hard to keep up, but this ‘gym rat’ keeps her focus by helping colleagues thrive. Spoiler alert: Artificial intelligence might factor in.

How will artificial intelligence reshape the communications industry?

A field that has already been extremely disrupted by technology, particularly social media, seems like it could feel the influence of AI—but that doesn’t have to be scary, according to Erica Pereira Kubr, director of executive communications for Intel.

An exercise enthusiast who works hard to help transform her workplace, Kubr sees more change coming to the communications sphere—but she says her team and cup of coffee can make it fly by.

Here are her answers as part of our Day in the Life series:  

1. What time do you wake up?

I wake up around 5 a.m. to hit the gym before work. I’m healing from an injury now, so my workouts are slightly modified, but I’m a gym rat.

2. How many cups of coffee do you drink a day?

I try to stop at two and hydrate as much as possible throughout the day. I’m known for carrying a water bottle around.

3. Who is the most important person at work you talk to during your day?

My partners in crime—the people who help me get the work done. They sit across multiple teams, and we come together to execute on big projects across the company.

4. What’s one tool that you couldn’t live without? Why?

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