How museums and libraries are thrilling audiences on TikTok
Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process.
When you need a bit of inspiration or a reset, you can often look to a museum or library. You might want to see the latest exhibit or research a topic you’re interested in to find that something that helps spark your creativity.
And creativity is needed for thinking about how best to update channel strategies and for trying out new platforms.
For brands with engaging stories to tell, TikTok is a platform you should consider. But, if you’re not as familiar with the short-form video app, you might struggle to see your place there. That’s where you can turn to museums and libraries.
These cultural institutions have continued to pop up on the platform in some surprising ways. Generally, museums and libraries aim to educate and connect with the public in some way. So, imagine the ways they can share stories from collections and archives, talk about the tools and services they offer communities, amplify stories that may be part of a public education program, and engage new people who might not be aware that they exist.
Here are four examples to get inspiration from for your TikTok strategy:
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