How PR pros can stand out amid the Elon Musk news cycle

As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?

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Elon Musk doesn’t even officially own Twitter yet, and he’s still has been the top story for the last week.

Musk, a wealthy tech visionary behind successful brands like PayPal, Tesla and SpaceX has made an offer to buy Twitter for $44 billion. The deal was unanimously approved by Twitter’s board and is expected to close later this year, taking the company private at $54.20 per share.

And we’re already seeing Musk’s Twitter takeover have an impact for PR pros.

Our own Allison Carter suggests PR pros consider whether Twitter has a place in future strategies. How will it affect media relations work with journalists who have come to rely on the platform?

But arguably there’s an even bigger risk out there for companies that are looking to tell their stories in 2022 and beyond: How are you going to compete with the Elon Musk media circus?

Musk’s dominance

Musk has already taken over the news cycle with his Twitter acquisition. There have been opinion pieces and news segments, memes and online explainer articles. Some are already prophesying the end of democracy.

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