How PR pros could be affected by Elon Musk’s Twitter purchase

The Elon Musk acquisition of Twitter will undoubtedly be one of the biggest stories of 2022. It touches on so many hot button topics of modern life, from the ubiquity of social networks to politics to the role of billionaires in society. Those are all heady, complex topics that will be debated for years to come.

But let’s get out of the theoretical and into the practical, tactical plane. How will this shift affect you, a PR pro doing the best you can for your organization or your clients?

Here are a few things to keep in mind during this time of flux.

Be ready to pivot to other platforms

While Twitter has long played an outsized role in culture and politics given its relatively modest user base, it still has a significant number of users and can be a potent channel for external communications.