How reputation is the biggest factor for Super Tuesday

As the Democratic Party heads into a blockbuster day of primaries, one PR truth has been at the root of the top candidates’ success: long-term relationships carry a lot of weight.

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With a third of the Democratic Party delegates up for grabs in today’s Super Tuesday Primary, the top remaining presidential candidates are holding rallies, granting interviews, and spending millions of dollars in advertising to get their messages into the minds of potential voters. Though messaging tactics might continue shift all the way up until the eleventh hour, candidates must now rely on the one factor that can save or sink their hopes of making it to the next level: their reputation.

Sen. Elizabeth Warren, a one-time front-runner who has fallen behind in recent contests, wants voters to see her as a person with a workable progressive agenda and scrappy enough to take on President Donald Trump. Mayor Mike Bloomberg is blanketing the nation with ads trying to convince the public that he’s the only candidate capable of winning in the general election and has the experience needed to be an effective chief executive.

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