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Hello, communicators:

With vaccination rates on the rise and Memorial Day right around the corner, brands are crafting messages centered on gatherings and human connection that consumers missed out on during the past year.

Omaha Steaks has launched a “Steakation” contest that will send one winner to a house in Omaha for Father’s Day weekend that the brand has decked out with steak-themed décor and stocked with its signature products. Omaha Steaks owner Todd Simon will personally welcome the winner to the weekend getaway, which will also include a dinner prepared by the brand’s culinary team, a grilling class and more.

Courtesy of Omaha Steaks

“Collectively we missed out on a lot of gatherings with family and friends last year,” Simon said in the press release. “As Americans resume summer gatherings and get the itch to travel, we wanted to bring people together over a really fun and memorable experience.”