How to adapt your PR strategy for the COVID-19 outbreak
With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
2020 has introduced new words and phrases into our daily conversations: coronavirus, COVID-19, social distancing, shelter-in-place.
The escalation of COVID-19 cases from a relatively small number of cases in China to a global pandemic has transformed every industry and all aspects of our lives with alarming velocity. For many businesses, there’s a pressing question:
What should you do about your marketing and public relations initiatives?
With headlines about the coronavirus dominating the news, it’s challenging to develop marketing and PR plans and execute accordingly. However, there are still things that savvy companies can do during these uncertain times.
1. Think critically about how to tell your story.
The coronavirus pandemic has led to heightened fears, and with stock markets in freefall, travel at a standstill, an overburdened healthcare system and grocery stores struggling to cope with consumers rushing to stock up on home items, there’s been plenty of news for reporters to cover.
During this time, it’s important to be judicious in how you tell your story—and evaluate whether this is the right time to be telling it at all.
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