How to keep your executives from ‘going rogue’ during a crisis
As usual, the work starts long before the crisis does.
From Elon Musk to Howard Schultz, executives have been going off-message recently – and landing themselves in hot water. While Musk infamously got rid of his PR team, we can only imagine the Starbucks PR pros who carefully prepped him for his interview with the New York Times watching him potentially violate union bargaining laws.
“People may go rogue because they feel like they’re the only person who can solve the problem,” said Spring Harris, head of global corporate communications and PR for NortonLifeLock. “We know that’s rarely the case.”
Harris, along with Audra Hession, principal & managing director of G&S Business Communications, and Kaelan Hollon, then the senior director, communications for Reynolds American, recently shared their wisdom on keeping executives on track and out of trouble during a PR Daily session on “Practicing Cool Media Relations Under Crisis.”
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