How to make a limited brand color palette work on social media

Even with a conservative color scheme, you can still shine brightly.

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A color wheel can help your brand stand out

Carrier literally invented the air conditioner. And for more than 100 years, they’ve been providing heating and cooling solutions to homes and businesses. As befits a company with such a rich history, they have a conservative brand. Think navy blues and classic fonts.

Tim Stergiou-Allen, global social media manager for Carrier, shared some of the challenges and possibilities of working with such a traditional brand during Ragan and PR Daily’s recent Social Media Conference in Disney World.

Read more from Stergiou-Allen: Making visuals that get noticed on LinkedIn

“Most of the graphics we put out there are conservative,” Stergiou-Allen said. “We do not do anything which doesn’t use our colors. We do not do anything which doesn’t use our fonts and have some kind of logo inclusion in there as well.”

Those are constraints, yes. But Stergiou-Allen says that with some creative use of the color wheel, he can still create compelling, eye-catching social graphics.

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