How to prove DE&I results—and why it’s become a crucial practice for agencies
Clyde Group’s recent report demonstrates how to share your progress on diversity and inclusion. It’s an accounting that is increasingly important when competing for clients.
After the momentous events of the past few years, diversity, equity and inclusion (DE&I) has become a ubiquitous buzz phrase.
2021 was dubbed the “year of accountability” after many changed their assessment of progress on racial equality in the wake of George Floyd’s murder in 2020. Now, in 2022, accountability remains the gold standard.
That’s why some have added the “A” for “accountability” to the DE&I acronym: IDEA.
“2020 was definitely the year where companies were given the grace to set targets,” says Alex Slater, founder and CEO of Clyde Group, a PR firm that recently released its own 2021 IDEA report. For Slater, calling any year the “year of accountability” somewhat misses the point.
“Accountability should be an ongoing sustained piece,” he says. Firms that want to show dedication and follow through on DE&I should consider reporting annual progress.
Real transparency
Clyde Group’s IDEA report doesn’t offer a glossy, whitewashed vision of its internal DE&I action over the past year. While the report highlights successes, it also notes where action didn’t occur or fell short.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
