Regardless of your company’s size, marketing and PR consume a significant amount of the budget.
More media platforms than ever before can be used to spread the word about your business, but producing and placing your content still requires a lot of time and money.
So how can you ensure you get your money’s worth from marketing and PR materials? Much of it comes down to your ability to recycle your content.
By using a few key tactics to repurpose or reuse the materials you’ve already created, you’ll be able to stretch your marketing and PR budget while expanding your reach.
Try some clever recycling.
Converting content into new formats is a great way to optimize your marketing and PR materials. After all, your company’s target audiences won’t all necessarily share the same preferences for content formats. Some enjoy reading blog posts; others prefer deriving information from an infographic. Still others prefer listening to a podcast or watching a YouTube video.