The World Cup tournaments hit media and social feeds like a tornado, tearing up traditional structures, bending culture out of shape and scoring attention globally. The World Cup is a media juggernaut with over 30,000 UK media articles about the event in summer 2018 alone, generating over 7 million social media likes, comments and shares.
And like the perfect storm this year, the World Cup lands in the run-up to Christmas. On Sept. 20, NewsWhip and Red Consultancy will share findings from a proprietary report with unique data sets, insights and recommendations at how comms professionals should plan for this with a glimpse at historical media and social data around previous tournaments.
Here’s what will get kicked around during the session so you can score:
- The instant impact that players, managers and music can have on cultural trends
- How business is affected by the tournament, from brands to the workforce
- The types of narratives that eat up media attention and social conversation
- How comms teams can navigate holiday planning around the World Cup