Telling your unique brand story requires you to find compelling people stories.
Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond.
Know and share your brand’s image. The story you tell must convey your company’s point of view. Ask these key questions:
Whether photos are being used in internal messages or for external use, whether they’re posted by colleagues on social media or shot by a professional photographer, their message must stay consistent to elicit and sustain audience trust. Images you share to social media should reflect your brand personality and appeal to your targeted audience.
Brand photography uses light, timing and composition to tell your story from your viewpoint—and engage your audience.