How to track wellness initiatives’ ROI
Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.
Healthy, happy employees are the foundation for any successful business.
Company leaders would likely agree with this assessment—at least in principle—but it’s incumbent upon those charged with wellness to build a compelling business case for sustaining and maintaining a thriving workforce.
But what are the most reasonable, relevant well-being metrics, and how should you go about gauging employee wellness ROI? Here’s some guidance.
Expert guidance on wellness ROI
Jen Arnold, owner of Redesigning Wellness, says to start by establishing well-being objectives. If your goal is to reduce absenteeism, sick days or disability claims, the hard data is straightforward. To boost recruitment of new employees, Arnold says, “use a net promoter score,” which is calculated by subtracting the number of employees who are “detractors” from the percentage who are “promoters.”
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.