How to turn one media placement into multiple

While we all might be tired of hearing how COVID-19 has drastically changed everything, we can’t ignore the fact that it has upended the media landscape, making it more difficult to land placements. In fact, 60% of public relations professionals admit that media relations is harder now than it was in 2019.

Given that the landscape is crowded and difficult to penetrate, when you do place your client in the media, it feels that much sweeter. But rather than just resting on your laurels after finally landing a placement for your brand or client, why not turn that one opportunity into multiple? Media begets more media, but you’re missing out on viable opportunities to easily convert one placement into another if you aren’t proactively seeking them out.

There a few ways PR pros can start implementing strategies to make their placements work for them, and ultimately, work smarter not harder:

Amplify, amplify, amplify