Video offers many benefits for internal communications, even in ordinary times–and these are anything but.
With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees.
Most marketers and PR pros recognize that customers generally prefer video over text when consuming content online. Likewise, employees often prefer learning with videos.
“When was the last time your employee excitedly opened a corporate email or eagerly read your company’s training manual?” asks Maham S. Chappal at Wipster. “Never.”
They’re far more likely to view videos and remember what they learned. Research shows that video engages people quickly, improves their understanding, and helps reach dispersed workforces.
Accelerate staff engagement
By boosting employee engagement, videos increase motivation and productivity, experts say. Stanley Black & Decker increased employee engagement 20% after switching to a video-focused digital training program.