How voice technology could transform PR and marketing

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.

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Alexa, will technology change the public relations industry?

“It’s already happening.”

We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches.

Some forecasts say AI will assume a significant part of human interaction within PR, too.

That’s unlikely. However, automation can and will help us sift data, target client customers and, to a degree, optimize media relations.

The real change upon us may be due to the growth of smart speakers and voice search. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. Voice is more than another channel; it will change how we produce and distribute content, and it’s another emerging opportunity for PR pros to interact directly with end users.

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