In a flood of content quantity, try these tips to ensure quality

With more opportunities and channels for interacting with customers than ever before, marketers must focus on making those interactions valuable for their audience.

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Having a large quantity of stuff on your website is not enough.

Consumers want high-quality resources from the companies they do business with. This means better targeted, more personalized, highly creative messaging.

“The quantity of content published to the internet by marketers on a daily basis is astounding. Even the smallest of brands can easily produce websites, blogs, podcasts, videos, social posts, etc. that look just as good as the big players,” says Sarah Dalton of Nolan & Associates. I think we will see brands continue to focus on the quality of their content vs. the quantity in the future.”

Here are the top three ways marketers are emphasizing quality over quantity in digital marketing this year:

1. Small and specific conversations are leading the way.

Don’t expect consumers to slog through forums and FAQ pages to find your products. Steph Nissen, of Atomic Revenue, says that chatbots are one of the trends that digital marketers must consider this year.

“People want to self-serve to find the information they need. Finding a balance of personalized automation through chatbots is going to be huge,” notes Nissen.

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