Your blog serves a crucial purpose for your organization.
Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.
Well-written articles can position your leaders as industry experts and provide earned media coverage. However, your content must be easy to navigate, consume and share. Otherwise, you’re wasting your time and effort.
Top suggestions include:
- Keep your design simple and clean so your words can shine.
- Write a compelling introduction to engage your readers.
- Drop the sales message; it’s hurting more than it helps.
To read about all the tips to attract new audiences, read the full infographic.