Content might be king, but without a robust strategy, yours won’t wear the crown for long.
Content creation starts as an easy investment, a few blog posts and a new page on your website. However, optimizing the benefits of your blog or video channel requires discipline and experimentation.
As social media platforms monkey with their algorithms, new avenues for reaching customers will appear (and disappear) every day. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral.