Infographic: How to optimize your social media images

Key design principles can help viewers find what’s important in your image and make sure your online content is working smarter, as well as harder. Consider these insights.

Are your social media followers seeing what you want them to see?

Good design helps viewers recognize what is important in your content. Lines, balance and color can draw the eye to a focal point—or used improperly, they can lead to confusion.

Images and visual marketing are incredibly important elements of social media messaging. Including images can increase recall by 65 percent, and articles with good visuals garner 94 percent more views.

So, what makes a good social media image?

This infographic from Buffer offers guidelines for evaluating your social media images and how to ensure they have the desired effect.

Key tips include:

  • Use color to set the mood or atmosphere.
  • Limit yourself to three typefaces.
  • Use space to amplify other objects.

To learn how to design your social media graphics to perform better than your competition, consult the full infographic.


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