Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019.
According to this infographic from Depositphotos, 80% of marketers say video has helped them increase traffic to their website and generate leads.
So how should your organization use video in 2020 to stand out from the crowd?
Top stats from the infographic include:
- Facebook ranks as the No. 1 social media platform for consumers to watch brand videos.
- YouTube plays host to almost one-third (2 billion) of internet users.
- Only about half (51%) of marketers use video on Instagram to promote their products.
To learn more about how video is being used in the industry today and how you can make your channels a cut above the rest, see the full infographic.