Inside the OKCupid playbook on using data in storytelling
Turning data into compelling, media-worthy stories.
Ragan Insider Premium Content
OKCupid has a simple, yet reliable, formula for transforming data into viral PR moments.
Behind every campaign or clever headline from the dating app is the “OKCupid Playbook,” a process for turning user insights into press-worthy stories, Michael Kaye, director of brand marketing and communications, said during Ragan’s PR Daily Conference.
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