Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’
Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.
What’s getting you through the last few days before holiday break?
Is it mealtimes with family? Reheated coffee in the microwave? Zoom and Sharepoint? The answer is all of the above for Joanna Singleton, partner at Jackson Spalding.
We caught up with her to get her take on the changes facing the industry in the latest in our “Day in the Life” series. Here’s some of what she has to say about what’s for now, and what is coming next:
1. How much coffee do you drink during a day?
Singleton: I slowly sip two cups of coffee between 7 and 11 a.m., which definitely involves at least one reheat in the microwave.
2. Who is the most important person you talk to every day?
Singleton: Breakfast conversations with my two kids set my day on a happy trajectory. Then, I’m ready to enjoy dynamic meetings with clients, problem-solving chats with our teams and culture-affirming instant messages with our Dallas office.
3. How much of your day is spent on Zoom calls?
I’ve cut back to about 60% with a goal of having at least one meeting per day as a walking phone call outdoors.
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