Talk about a kick in the pants—the yoga pants crisis (yogate?) has gotten worse for Lululemon. Apparently, store employees are asking customers to bend over.
This week, the trendy sportswear retailer Lululemon recalled a batch of its popular luon black yoga pants because they are too sheer. The story has elicited chuckles from readers and social media users, but it’s taken its toll on the company. Finger pointing ensued between Lululemon and its supplier, as the company’s stock price fell sharply this week. The retailer could see $50 million in revenue erased this year because of the pants snafu.
Like its stockholders, customers visiting the store might be in for a surprise. Lululemon is accepting returns of its too sheer luon pants, but to determine whether they’re faulty, a bend-over test is required.
You read that correctly—a bend-over test.