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Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
Hello, communicators:
Several brands celebrated National Hot Dog Day on July 21 with deals and promotions that thrust America’s most iconic street food into the spotlight.
In a promotion encouraging customers to “Seize the Dog,” 7-Eleven convenience stores is offering its Quarter-Pound Big Bite Dog for just $1 through the month of July. In addition to cheap hotdogs, the chain is also offering free Slurpees through the end of the month to celebrate its birthday on July 11.
“7-Eleven’s Big Bite hot dogs and Slurpee drinks are American icons, and while they’re enjoyed year-round, summertime is their time to shine, with millions stopping by to grab a Big Bite hot dog and a Slurpee on their way to the lake, pool, home from a game or just to satisfy a craving,” 7-Eleven fresh food product director Ryan Murphy said in a press release.
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