Maintain trust and honesty in the era of ‘fake news’

Don’t let ‘fake news’ win. Here’s how to retain the relationships you’ve worked so hard to build.

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It’s not just because of Mr. Trump’s declaration. The “fake news” statement only hammered home the truth: According to Edelman’s annual Trust Barometer, trust in the news media worldwide is at an all-time low.

The credibility of business leaders is dangerously down as well. Edelman’s report states that CEO credibility has hit a new low of 37 percent.

Why has trust in leadership and the news media plummeted to this point?

People nowadays have many outlets for getting information. We have Facebook and Twitter, liberal and conservative websites, blogs and message boards. These have all contributed to confusion about what’s true and what’s not.

What can public relations professionals do to combat the belief that their clients or bosses aren’t trustworthy? It’s actually very simple:

Be honest.

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