Maintaining a connected culture amid extreme apprehension

COVID-19 has jostled companies into an odd state of flux.

The pandemic has profoundly disrupted the bonds of office life and workplace camaraderie—leaving communicators with the Herculean task of maintaining productivity and keeping morale high.

Mary Davis Kaplan, a strategic solutions engineer with LumApps, says utility and user experience should drive all organizational decisions right now. Kaplan will join a lineup of experts at Ragan’s Oct. 14 Internal Communications & Employee Experience virtual conference, sharing how communicators can play a crucial role in maintaining morale during this tumultuous time.

Ahead of the event, she shared insights on what employee engagement strategies are working during the pandemic—and which tactics you should avoid.

Prioritizing—and optimizing—employee experience

“Make things easy on your employees,” Kaplan says, adding that employers must show empathy in meaningful ways during this continued disruption.