Meta tests video AI, Jim Cantore needs to go inside and more

How brands are using Instagram Reels.

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AI is now able to generate not just images, but videos.

Meta is working on technology that allows users to type a rough description of a scene and receive a short, AI-created movie in return.

The technology isn’t available to users yet and is still in its early stages. The clips are under 5 seconds an contain no audio. The videos have blurred subjects and distorted animation but represent a huge jump in content generation from artificial.

“Generative AI research is pushing creative expression forward by giving people tools to quickly and easily create new content,” Meta said in a blog post announcing the work. “With just a few words or lines of text, Make-A-Video can bring imagination to life and create one-of-a-kind videos full of vivid colors and .”

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