How to get started in the metaverse on the cheap

So you’ve heard about this metaverse thing and you want in. The problem? You don’t have much of a budget. Or maybe you don’t have one at all.

Don’t worry. That doesn’t mean your organization can’t get started today in the metaverse. And, as the speakers during Ragan’s recent “Brand Panel Real-Use Cases: What’s Working with Metaverse Brand Activations” said, the time to do so is now – or you’ll regret it later.

“It’s not what my return on the investment’s gonna be today, but what is going to be the cost to my brand if I don’t start doing this now or start doing this soon?” says Tamra Knepfer, founder and president of Metabrands. Not only can competitors and emerging competitors get the jump on you in a new virtual space, you may also be losing a chance to forge a strong relationship with the up-and-coming Gen Z.

Here are a few tips for getting in on the ground floor of the metaverse without breaking the bank.

Know your audience