M&T Bank’s response to Buffalo grocery store shooting

Organizations could speak out on current events every day, and still some would say they aren’t doing enough.

Study after study has shown that all consumers, especially millennials and Gen Z, want to buy from companies who share their values. A 2020 survey from 5WPR found that a whopping 83% of consumers ages 18-34 want to buy from companies that align with their values, while 76% of the same demographic want CEOs to speak out on topics they care about.

But we all know we must pick and choose our moments. If every issue is important to our organization, then ultimately, nothing is. How do we decide when to take our stand and when it’s best not to add to the noise?

“A time to speak: Decision-making frameworks for taking a stand on political topics” is an exclusive report for members of PR Daily’s PR Leadership Network. It features real decision-making matrices from some of the smartest minds in comms that take you through their step-by-step thought process on when to speak up.