Orchard’s Mandy Menaker talks turning her ‘scrappy start’ in PR into leadership roles
The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.
The path into the PR profession can take many forms.
Some join agencies and in-house teams straight out of college. Others come to the practice from journalism or marketing backgrounds. That’s how Mandy Menaker found her love of PR, working on a “scrappy” team that was out to punch above its weight.
It was a career experience that ended up serving her well, as she led media relations efforts for companies like ClassPass and now is the director of communications for Orchard, a real estate solution for buyers and sellers.
Menaker shared her new routine—she joined Orchard earlier this year—as part of our ongoing “Day in the Life” series. Here’s a little of what she had to say about PR and communications work in 2022:
1. What’s your favorite part of your morning routine?
Menaker: On the mornings I work from home, one of my small delights is picking my coffee mug. I have 20 or so mugs acquired through gifts and travels, and I love to set the tone for the day based on the mug I choose. Once the coffee is poured, I have a set of slippers under my desk and my dog curls up for her morning nap as I type away.
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