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Hello, communicators:

Though many digital publishers have seen heavy losses in advertising revenue over the past year, some have offset shortfalls with the launch of newsletters, subscriptions and membership models.

In the latest example of this trend, The New York Times saw a total of 7.8 million subscribers across both print and digital platforms, with 6.9 million users signing up for online news or its Cooking and Games apps. “The company reported adjusted operating profit of $68 million, a 54 percent jump from last year, as it generated more dollars from each subscriber, partly because of the expiration of promotional rates as the new year rolled over,” The New York Times reported.

“The Times sees another opportunity to convert people into paying readers in its cache of newsletter subscribers. About 15 million people read one of the paper’s many newsletters each week. About five million read The Morning, the flagship newsletter, daily. The Times met expectations for subscription sales, which rose 15 percent to $329 million; digital subscriptions vaulted 38 percent to $179.6 million.”