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Hello, communicators:

To mark National Brownie Day on Dec. 8, cannabis edibles company MariMed introduced its “Bubby’s Baked” brand of THC-infused brownies with what is says is the world’s largest weed brownie ever made. The brownie measures 3 feet wide by 3 feet long, is 15 inches tall, weighs 850 pounds and contains 20,000 milligrams of THC.

Courtesy of MariMed

“Bubby’s Baked fills a big hole in the edibles market that cannabis consumers crave—high-quality, delicious baked goods that stay moist and chewy,” said MariMed CPO and SVP of sales Ryan Crandall. “For many of us, homemade brownies were our first taste of cannabis-infused edibles. Bubby’s recreates and elevates that nostalgic experience, infusing full-spectrum, craft-quality cannabis into timeless recipes, for a reliable high reminiscent of simpler times.”

Crandall’s statement illustrates how your brand or organization can come across as relatable in its nontraditional campaigns with personal quotes and anecdotes. When in doubt, evoking nostalgia always works.

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