Report: Content, video and conversion dominate 2017’s marketing trends

HubSpot’s recent survey revealed that many marketers are focused on crafting content that consumers love, especially video. Many struggle to increase revenue and prove ROI.

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How about your biggest priorities? What trends are shaping your profession?

HubSpot’s 2017 “State of Inbound Report” contains insight into what’s working in marketing and where the industry is headed. Conversion, content and video feature heavily, with many marketers also saying they’re committed to proving ROI and boosting their digital prowess.

Seventy percent of marketers surveyed said converting contracts and customer leads was a top priority, and more than half (55 percent) said they were focused on increasing their website traffic. Forty-five percent of marketers said boosting revenue from current customers was a top concern, and 39 percent say it’s a priority to prove marketing tactics’ ROI.

In terms of inbound marketing, 61 percent of marketers said perfecting SEO and growing a robust online presence is a top priority. More than half (53 percent) are focused on crafting blog content, and nearly half (47 percent) said distributing created content was a top priority.

Content dominates the remaining priorities for inbound marketers, too.

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