Begin considering how to incorporate DE&I into your overall strategy. DE&I is typically seen as an internal issue, but external stakeholders are increasingly interested in these topics as well. They want to support businesses and organizations that employ and support people like them. As a PR professional, it’s important to implement effective DE&I communications programs that communicate your values and priorities both internally and externally.
The following resource, from “DE&I Meets Workplace Wellness: Strategic Initiatives to Make Impact and Influence Culture Change,” will assist you in creating a plan. While it’s primarily aimed at internal audiences, think about how to adapt it for external audiences who care deeply about diversity, such as potential customers and investors or socially aware consumers.
As communicators, our job is to tell stories. Incorporate these DE&I concepts into your stories to better connect with all of your communities.
DEI Communications Plan Worksheet: