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Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.
Hello, communicators:
Halfway through Pride Month, brands continue to introduce campaigns that attempt to provide value and support to the LGBTQ+ community. One area where organizations are hoping to shine a light is on LGBTQ+ youth currently experiencing homelessness.
Dannone North America’s plant-based beverage brand Silk is donating $100,000 to True Colors United, supporting the nonprofit’s mission to help LGBTQ+ homeless youth through education, advocacy and leadership development program. It has also launched a virtual Pride parade on its social channels that amplifies True Colors United’s mission and shares its story. Dannone’s So Delicious Dairy Free brand, meanwhile, is donating to Denver-based nonprofit Urban Peak, which also works to end youth homelessness.
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