Snapchat’s PR firm sues influencer for failing to deliver

‘Grown-ish’ actor Luka Sabbat had an arrangement to promote Snapchat’s Spectacles for $60,000. Now the PR firm that arranged the deal is suing for breach of contract.

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PR firms are right to worry about their influencer relationships.

Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.

Snapchat, through the firm PR Consulting, had hired actor Luka Sabbat to promote its Spectacles—glasses designed to work with Snap’s social media platform. The firm is now suing the actor.

Esquire wrote:

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