Good morning, PR pros:
Snapchat is working on another big redesign, with hopes of avoiding the backlash that nearly upended the platform and caused users to scurry to its competitors.
The big changes being tested are a new home for the “Snap Map” and Snapchat’s original video programming, as well as a breaking news headlines feature that would boost top stories to accompany Snapchat’s Discover page.
Snap is making additional choices to change how users experience the app.
Perhaps most dramatically for Snap, which once seemed to pride itself in its obscure design choices, Snapchat is getting a navigation bar. You’ll be able to see where you are within the app at a glance, and move directly from screen to screen with a single tap instead of swiping. It’s both a totally obvious thing to do and, for Snap, a radical departure.