The road to Disney: Why social media communicators are essential to brand strategy

One of the most critical responsibilities of a social media communicator is monitoring and collecting information about what people are saying about your brand online. This information is essential for brand strategy and for building a positive reputation among consumers. Gathering information and knowing how to use it is just one of the many skills that make social communicators essential and important to have at the marketing/communications table.

Ragan and PR Daily caught up with Nicole Losi, director of digital content at Kent State University to ask her a few questions about social media communications. Losi will be a speaker at Ragan and PR Daily’s upcoming Social Media Conference being held in person from Sept. 21-23 at Disney World, Orlando.

[RELATED: Join us Sept. 21-23 in Disney World for our Social Media Conference]

Ragan: Why did you get into social media communications?

Nicole Losi