Social media updates and new features to know this week
Including TikTok, WhatsApp, Meta and more.
Good day, social butterflies! This week we have numerous new tools and updates that can lend more insight into audience behavior and help drive better ad performance. Let’s take a look and see how you can improve your social strategies.
WhatsApp is getting some new capabilities to make it simpler for advertisers to connect with customers and manage multichannel ad campaigns.
Businesses can add subscriber lists into Ads Manager and manually select whether WhatsApp, Facebook or Instagram is best suited to target each subscriber. Meta said, “our AI systems will then optimize budgets across placements to maximize performance. Once available, businesses interested in creating ads in Status will be able to do that from Ads Manager too.”
Additionally, larger businesses using WhatsApp Business will be able to connect with customers via live call rather than text in the coming weeks. Businesses will additionally be able to send and receive voice messages through the app.
Meta
Meta has expanded its content copyright check tool to its reels composer on Facebook in addition to its Business Suite tools. Running this scan at the composer level can help users avoid restricted content if there’s something that violates copyright regulations.
From Meta:
“If you turn on copyright check, your eligible reels will be scanned for copyrighted content. If copyright content is found, your reels will be held for 1 hour to allow you to correct any issues before your reel is shown to others.”
TikTok
TikTok has launched Brand Consideration ads to help advertisers drive product interest and sales.
Brand Consideration ads use features like in-feed ads with call-to-action buttons that will take users to a landing page, allowing them to learn more about products, services and offers without leaving the app.
Advertisers can target different audiences based on where they are in the buying cycle. Brand Consideration ads piggyback on TikTok’s Market Scope insights, a feature launched about a month ago, that shares audience insights and behavior, helping advertisers learn more about buying patterns. Once buying patterns are established, Brand Consideration ads can gauge which ads are appropriate for users at the right stage of their purchasing journey.
Instagram recently launched updates to its Spotify music sharing abilities on IG Stories and Notes. Users can now preview a song that’s shared instead of just viewing a link to the song.
Previously, users had been able to link to their music on Stories and Notes, but now users can now preview between 15 and 30 seconds of a song along with the link, TechCrunch reports.
X
X recently rolled out an AI tool to help improve information being shared on the platform. With AI Note Writer API, X said that “the world can create AI Note Writers that can earn the ability to propose Community Notes. Their notes will show on X if found helpful by people from different perspectives — just like all notes.”
The idea is to provide meaningful context around a subject or topic and direct people to the most accurate and relevant information.
From X: “Not only does this have the potential to accelerate the speed and scale of Community Notes, rating feedback from the community can help develop AI agents that deliver increasingly accurate, less biased, and broadly helpful information — a powerful feedback loop.”
While the AI bots can create the Community Notes, X says human are still responsible for checking the information for accuracy.
YouTube
YouTube has launched more insights into viewer behavior to help promote channel growth.
This includes more data on new and returning viewers. As YouTube explains, “Creators will now be able to see granular segmentation based on long-term viewer behavior, including ‘New’, ‘Casual,’ and ‘Regular’ viewers. The goal is to help creators build better content strategies and grow their audience.”
With these insights, content creators can get a better look at where their videos are performing well and who’s engaged in order to broaden or improve their YouTube communities.
Courtney Blackann is a communications reporter. Connect with her on LinkedIn or email her at [email protected].
