Social media updates and new features to know this week
Including Pinterest, LinkedIn, Meta and more.
Brands on Facebook may now have to pay to post more links.
Some Facebook page managers are being told they can only publish two organic posts containing links each month, unless they subscribe to one of Meta’s paid business packages, Social Media Today reports.
Meta first began testing link limits last year, but the restriction appears to be reaching more pages following the launch of Meta One for Business. Publisher pages are currently exempt.
Currently, link posts make up a tiny share of what people see on Facebook. Meta reported that just 1.3% of U.S. post views included an external link in the first quarter of 2026. But Meta is continuing to push businesses toward paid tools and content that keeps users inside its apps.
Here’s what else is new.
Pinterest is putting ads directly into visual search results.
The new Visual Search Ads appear when someone searches using an image or opens a Pin for a closer look.
This should give brands a chance to show relevant products while users are actively trying to identify or discover something similar. Pinterest says users conduct more than 80 billion searches each month and most are visual. The ad format will begin beta testing in select markets this week.
Pinterest is also adding more control to its AI-powered Performance campaigns, including a Priority Products feature that lets advertisers choose products they particularly want promoted and self-service A/B testing. For users, a new AI “Restyle” tool will let people upload or select a room and see different décor ideas and products.
LinkedIn is testing a new feed that only shows posts from people you actually follow or have connected with.
This is being done with a new Network tab that sits alongside the main algorithmic feed and is designed to make it easier to see updates from existing connections.
LinkedIn Chief Product Officer Hari Srinivasan said the company wants to encourage “more real connection with real people.” This comes as LinkedIn works to address complaints about AI-generated posts and artificially boosted engagement.
LinkedIn is also replacing its AI-powered post enhancement feature with a more limited Post Proofreader for eligible Premium members.
Instead of rewriting or generating a post, the tool suggests edits to something the user has already written and shows those changes before they are applied. Users remain in control of which edits they accept, LinkedIn says.
Meta
Meta has launched Muse for Mac, allowing users to give the AI agent permission to perform tasks directly on their computer, like finding files, organizing folders or summarizing messages and notes. We previously discussed the new agent here.
The company also introduced Muse Connectors, which lets outside developers connect their apps and services to the agent.
Users should pay close attention to what permissions they give it, particularly when connecting messages, files or other private information.
YouTube
YouTube has new guidance for creators and brands that want to change the direction of a channel without losing their existing audience.
The basic advice from the platform is to figure out whether people are following the channel because of the topic or because of the creator or brand itself.
YouTube recommends looking at audience interests, performance and what makes the channel distinct before making a major content shift. It also suggests using Google Trends to identify opportunities rather than following the biggest trending topic of the moment.
Courtney Blackann is a communications reporter. Connect with her on LinkedIn or email her at [email protected].
