March 11–13, 2020
Walt Disney World Swan & Dolphin Resort, Florida

This is the social media conference of the year, connecting you with your communication peers and giving you the tips, takeaways and secrets to better connect with audiences across all online platforms. Oh, and it’s at Disney World!


As social media platforms present a dizzying array of opportunities for brand managers across industries and organizations, jumping on a current trend and creatively engaging with fans can bring success with tangible bottom-line ROI.

Not all social media strategies are created equal, however—and only savvy communicators with an eye for the right type of content, shared at the right time on the right platforms, stand to win.

Join us to learn from top experts making a splash online and glean tips, takeaways and secrets for connecting with your most passionate fans, crafting and distributing content that makes people click, avoiding blowback and criticism, and telling stories which can catapult your brand into consumers’ hearts.

Learn how to:

  • How to adapt social media strategies and tailor content to different audiences and changing algorithms
  • Ways to drive your organization’s brand through emotional storytelling and content
  • Tips for embracing video and podcasting trends to better reach audiences
  • Ways to work with content creators and influencers across social media platforms
  • Tips for reaching a dispersed workforce and effectively engaging (and exciting) employees
  • How to measure your content’s effectiveness and brand sentiment—and ways to use data to power your social media strategies

Hosted by:
Presented by:
Don't miss this unique opportunity!

Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

  • March 11:
  • Pre-conference workshops *extra fee to attend
  • March 12 - 13:
  • Track 1: Best Practices Across Social Media Platforms
  • Track 2: Social Media Strategies for PR and Marketing
  • Track 3: Social Media Strategies for Internal Communications


Ragan event attendees include:


Join us if you work in:

Marketing • Digital communications • Media relations • Employee engagement • Corporate communications • Social media • PR • Community management • Public affairs • HR • Executive communications • Branding • Global communications • Public information • Internal communications • Corporate affairs


Walt Disney World Swan and Dolphin Resort

Conference Venue Information:
Walt Disney World Swan and Dolphin Resort—Swan Convention Center
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830

The convention center is in the Swan building.

Hotel Information:
Walt Disney World Swan and Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830

Don't wait! Reserve your hotel rooms now before they sell out. Click here or call 407-934-4000. Mention "Ragan Social Media Conference" to reserve rooms at our exclusive conference rate starting at $264/night.* This rate expires on Feb. 14, 2020.

*Plus taxes and fees. Please note that the Walt Disney World Swan and Dolphin Resort charges a $30/night resort fee, which includes unlimited domestic long distance and local calls, complimentary bottled water replenished daily, high-speed internet access, unlimited admission to the fitness centers featuring the WestinWORKOUT ®, $30 off spa services of $175 or more at The Mandara Spa during each day of your visit, a complimentary S’more Kit given to guests each day of their stay to be used at the Campfire & S’mores each evening and a complimentary 30-minute Swan Paddle Boat ride.

Enjoy the luxury of the Walt Disney World Swan and Dolphin Resort along with a mix of resort entertainment options.
Inspired and designed by award-winning architect Michael Graves, the Walt Disney World Swan and Dolphin Resort’s 2,270 rooms and suites welcome meeting attendees with cutting-edge style and luxury.  The centerpiece of these rooms is The Westin Heavenly Bed®—featuring a pillow-top mattress, a white goose-down comforter and four overstuffed pillows.

Aside from the incredible adventures of the Walt Disney World® theme parks and the championship Walt Disney World golf courses, a virtually endless choice of recreational activities awaits you—right on the resort grounds. Enjoy the resort’s five sparkling crystal blue pools, including a rock grotto pool with water slide and waterfalls, plus a beautiful white sand beach. A variety of activities, such as basketball and volleyball, jogging trails, health clubs, a luxurious spa, a game room, shopping and more also await you.


Here are a few excellent takeaways you’ll bring back:

  • Ways to put your online audiences first with your content and messaging
  • How to walk the line between humor and information to best fit your brand voice while also cutting through the noise online
  • New best practices and tactics to put in your social media toolbox
  • The new rules of engagement across social media, especially with younger audiences
  • Secrets via pages from successful social media playbooks
  • How to optimize your content for mobile devices and short attention spans


Thank you to our current sponsors

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

Can’t attend in person? Sign up for our live webcast!
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