Study: Executives don’t recognize the value PR can offer

Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.

Ragan Insider Premium Content
Ragan Insider Content

Communicators know the value PR brings an organization, but that insight isn’t making it to some top decision-makers.

A new study from Releasd reveals a chasm between what PR pros can offer an organization and what most leaders believe PR can accomplish.

The study polled over 300 leaders from a range of industries, all in senior roles within their organizations. The results show that many executives either aren’t aware of PR or place shockingly low value on PR’s potential to boost the bottom line.

Two in every 10 leaders (20%) don’t know that PR stands for “public relations.”


You know the problem is bad if many leaders don’t even know what the shorthand PR stands for. (It’s public relations, everyone.)

The downside of shorthand

This data reveals a branding problem for the PR industry and highlights the dangers of using jargon or industry slang when describing your function and value to outside clients or stakeholders. However, most industry pros could be forgiven for thinking that everyone knows what PR stands for—right?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.