Study: Most top brands use HootSuite for Twitter management

See the other platforms that are popular among the world’s big brands.

Ragan Insider Premium Content
Ragan Insider Content

A recent study by Royal Pingdom, a company that monitors websites, found that 96 of the top 100 brands (as noted by Interbrand) are using Twitter, of which 68 are using an SMMS.

Pingdom carried out the study by identifying 20 tweets from each Twitter account and examining which tool the brands used to post them.

Typically, these platforms give social media managers a dashboard to track real-time activity on Twitter, enabling them to schedule posts and check analytics.

The battle for SMMS supremacy rages on but clear leaders have emerged, according to Royal Pingdom.

The stats tell a story:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.